The Digital Marketers Guide to Chatbot Marketing

Chatbots can be used with your site’s chat function, but they’re mainly used with Facebook Messenger. Given the fact that WhatsApp is the most popular messaging app – with over 2B global users – the platform is an amazing way to address customer service queries. Learn how you can use a chatbot for Twitter, Facebook, and WhatsApp below. A good chatbot acts as a round-the-clock marketing assistant that distributes your best content, personalizes your buying experience, and makes customers fall deeper in love with your brand. In this ultimate guide to chatbot marketing, we tackle what exactly chatbot marketing is and all the benefits you can expect to gain from it.

And they can even offer coupon codes and discounts if you want to reward your customers for their loyalty. Here are just a few ways in which chatbots can support your marketing strategies. By 2030, the chatbot industry will reach a value of over $3 billion!

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Rule-based chatbots, unlike their AI counterparts, are dependent on a set script programmed into the chatbot platform. They provide answers to user inquiries based on conditional rules like “if/then” statements. These rules can range from very basic to complex, but it’s important to remember that the rules are entirely written and implemented during the design of the chatbot. That means the rules and responses will need to be manually updated as you gather data on the way users are engaging with your chatbot. Chatbots provide instant responses to customer queries so you have 24-hour customer service. The data they collect can be used to understand customer pain points and emerging trends, so you can offer a more personalized customer experience.

• If you’re looking for multi-channel messaging, this app is for you.
• Surveys are not just great for gathering feedback and rating customer service.
• Make sure you’re not relying on them for more than you should be.
• For digital products, chatbots can gather information from the customer (email, name, home address, phone number, etc.) so that they can be sent updates about products.
• Chatbots for marketing go beyond lead generation by automatically qualifying leads.

Program your bot to hand queries they can’t answer off to someone on your team. And the best part of smart chatbots is the more you use and train them, the better they become. Conversational AI is incredible for business but terrifying as the plot of a sci-fi story. They can even help customers navigate through your services, and they’re always up-to-date with your latest offerings. She can do anything from providing bank balance information, make budgeting suggestions, pay bills, and help with simple transactions.

Benefits of Chatbots for Marketing Teams

Another one of the best examples of using chatbot marketing is MindValley. This brand provides a learning platform for personal development and uses bots to promote its services. Spend some time analyzing your site’s traffic to discover when they leave or when they fall out of your sales funnel. Once you know when you’re losing people, you can create a chatbot to engage visitors at those high-risk moments. You can even ask visitors what solution they’re currently using and offer up a comparison of your product with theirs. So, you’re ready to jump into the wonderful world of chatbot marketing.

Using welcome messages, brands can greet customers and kick off the conversation as they enter a Direct Message interaction on Twitter. Here are more chatbot examples to inspire your chatbot marketing strategy. It’s important to research your audience, so you can select the right platform for your chatbot marketing strategy. Basic rules-based chatbots follow a set of instructions based on customer responses.

Other options include shipment tracking and wholesale information. Social media is indispensable for any brand to spread its messaging more effectively… EBI.AI’s SaaS solution for creating and managing AI assistants has been approved for use in regulated industries. With this platform, you can launch an AI assistant in minutes online, or ask them to do it for you. As a marketer, it’s tempting to try out new tools but you have to ask yourself a few questions before diving in. Letting the customer immediately know that they’ll be taken care of keeps them from reaching out across multiple channels, saving you additional resources.

Within weeks of introducing Heyday, thousands of customer inquiries were automated on the DeSerres website, Facebook Messenger, Google Business Messages, and email channels. Communication was not only automated and centralized but DeSerres’ brand voice was guaranteed to be consistent and cohesive across all channels, thanks to the AI’s natural language processing. This means they can interact with customers during the buying, and crucially, the discovery process.

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Spamming customers with bot notifications – even if they’re notifications for coupons and bargains – will leave users alienated. This can be an amazing way for your business to acquire feedback on its products and services. This is particularly important when planning marketing strategies, because in marketing, data is everything. Input from your customers can help you to plan better, more targeted marketing techniques in future. Master of Code Global will work with you to define your marketing goals, identify your target audience, and create a chatbot plan.

• You can use information like this to improve your chatbot marketing strategy moving forward and ensure there is a balance between the human element and automated responses.
• Other data that you can collect for analysis is about the bot’s performance and efficiency.
• AI chatbots use machine learning (ML) and natural language processing (NLP)  to understand the intent of the message received and adapt the responses in a conversational manner.

This is why chatbots are now a top channel of communication between customers and businesses. You’ll get my guide to building chatbots for brands, my chatbot checklist and more. Your chat support team can use chatbot alerts and notifications to trigger live chat takeover of your chatbot to handle higher priority inquiries, making your chat more helpful. This is best how to use chatbot for marketing if you’re successful at making your chatbot be really good at handling customer inquiries and marketing your brand. Live agents are able to jump into the chat at any time, especially when a visitor qualifies themselves as urgent or highly valuable. Depending on your customers’ purchases, your chatbot could suggest related products also purchased by other customers.

Everything You Need to Know About Chatbots for Business

After analyzing the data, you can put additional information into your knowledge base, and make your bot more effective. You can even put a customer satisfaction survey at the end of the chat to get insights about the visitor’s opinion of your brand. From there, you can add in answers to questions you get asked frequently, offer discounts to exiting shoppers, help users understand your products or services, and more. Depending on the type of questions a user is asking, a chatbot can help you determine where they are in the customer journey and segment those contacts appropriately. This makes it a lot easier to follow up with warmer leads and users with higher intent so you can close more sales. It’s also possible to set up your chatbot to let the user buy right away, so there’s no back and forth—customers can get their questions answered and purchase right there.

Apart from that, Marriott rewards members can interact with chatbots on Facebook Messenger to research and book travel at more than 4,700 hotels. You can use those bots to reach a new customer base for your brand and tap into new demographics without much investment. In fact, businesses in logistics are adopting using AI-powered bots to increase efficiency across the entire logistics value chain. Conversational bots not only qualify the high intent leads but also help nurture the captured leads, providing you with greater possibilities to generate new sales. With your chatbot handling most of your chat support, you free up your human operators for more meaningful work.